Emotional Support Humans

From squirrels to shetland ponies, emotional support animals help us get through life’s most trying times. But their biggest drawback? It’s all nonverbal support. Wouldn’t it be great if we got some words of encouragement too? 

Emotional Support Humans is a digital campaign meant to fill the gap by creating that conversation, judgement-free and without leaving a mess.

Results
This campaign leveraged social platforms, Facebook and Instagram, to distribute Emotional Support Human messaging to three separate audiences. Our main KPI drove clicks to the Emotional Support Human landing page. This campaign garnered 5,226,320 total impressions, with a reach of 378,671 and 16,164 clicks (0.31% CTR). This campaign beat our impression goal by 638,265 impressions, achieving 24% added value. This totals $6,383 in media spend.