This catalog was a marketing design trifecta; one piece of collateral design to raise awareness, kickoff an event and get buy-in from vendors. BentGate, a snowsports outdoor retailer wanted to promote its new winter gear through an insert in major alpine and skiing magazines. The idea – “Sick Days” – is an on-brand expression of a common trope in the skiing community. BentGate used this as a platform for 15 weeks of gear giveaways to promote social engagement and to promote multiple “sick days” out at Silverton Mountain.
See other snowsports brand development: The North Face