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Columbia Sportswear’s New Compass
For years, Columbia sat in the "meh" middle of the outdoor gear world. Not premium like Arc'teryx, not purpose-driven like Patagonia, not scrappy like Cotopaxi. Just
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My Favorite Types of Heavy Lifts,
I’ve been engaged in physical activity almost my entire life. I’ve also been creative my entire professional life. And I’ve often thought, as I’m just about to superset myself into red-faced oblivion, that there must be overlap between those two
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Insights into Building Comprehensive Brand Guides
Every company benefits from a brand guide, from a small business to a multi-million dollar corporation. When a company's brand image, messaging, and promise are consistent and cohesive, they have a better chance of residing in the consumer’s mind. However,
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Unmarketing for Athletes Seeking Sponsorship
In today’s highly commercialized sports industry, athletes are often associated with major brand sponsorships, wearing logos representing lucrative deals. However, a new trend is emerging where athletes choose clothing without brands—not as a fashion statement or declaration of independence, but
IDEAS WITH RESULTS
Lift the Label
Opioids kill tens of thousands in the U.S. and Colorado isn’t immune to the effects of this epidemic. One of the barriers keeping people from reaching out for help was the stigma attached to addiction. Working with Colorado Department of Health Services (CDHS), we interviewed survivors and developed this campaign, called “Lift the Label.”
Beware of the Beltless
You are 40% more likely to be hurt or killed in an accident if an occupant is not buckled. This campaign isn’t about getting everyone to buckle up, it’s about getting everyone around you to buckle up. The campaign included naming, brand identity, ambient, broadcast, and OOH.
Recovery Cards
Recovery from addiction often starts with the simple act of reaching out to someone with love and support. Using simple greeting cards, we created a connection between friends and family to show that they are not alone in their fight against addiction.