CDOT | MOST

Creative Brand Campaign

CDOT approached us to create a brand campaign for the existing Ride-Wise brand. They wanted raise awareness for MOST (Motorcycle Operator Safety Training) which is offered by the Colorado Department of Transportation and one of their principles is that riding a motorcycle is 90% mental and 10% physical. So what did we do? Created an alter ego for the 90%. The campaign came to life in everything from billboards to television spots. 

See another campaign: The North Face, DUI